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NBL-US and WNBL-US Announce Multi-Year Partnership with New Era Sports TV

Date: August 28, 2025
Location: Houston, Texas


A Landmark Media Partnership for U.S. Professional Development Basketball

The National Basketball League–United States (NBL-US) and the Women’s National Basketball League–United States (WNBL-US) are proud to announce a multi-year broadcast partnership with New Era Sports TV, a new sports network created in association with StrimmTV. The agreement begins with the 2025–2026 season and will bring unprecedented visibility and accessibility to the league’s men’s and women’s programs.

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This milestone partnership will give basketball fans across the United States and abroad an opportunity to watch live games, original programming, and exclusive behind-the-scenes content featuring NBL-US and WNBL-US athletes.


First Broadcast Set for December 6, 2025

The inaugural broadcast under the partnership will take place on December 6, 2025, when the defending NBL-US champions, the Gueydan Flying Ducks, face off against the Cypress Venom in a high-energy matchup. The game will be streamed exclusively on New Era Sports TV in collaboration with StrimmTV’s global streaming platform.


Lillian Countee, Commissioner of the NBL-US, expressed her enthusiasm about the new partnership:

“This is a groundbreaking moment for the NBL-US and WNBL-US. Our mission has always been to provide exposure, opportunity, and development for athletes, and now with New Era Sports TV and StrimmTV, we are able to amplify that mission on a global scale. Fans everywhere will now be able to follow our athletes’ journeys, experience the excitement of our games, and truly understand what makes this league special. We are building a platform for today’s talent and tomorrow’s stars.”


Kevin Williams Sr., Founder of New Era Sports TV, also shared his vision:

“When we created New Era Sports TV, we wanted to build more than just a channel — we wanted to create a home for athletes who deserve recognition and fans who deserve access. Partnering with the NBL-US and WNBL-US is the perfect embodiment of that vision. Together, we are creating stories, moments, and opportunities that will change lives. With the support of StrimmTV, we will bring pro development basketball into homes, schools, and communities across the world.”


About New Era Sports TV

New Era Sports TV is a digital-first sports channel dedicated to highlighting professional development leagues, emerging athletes, and inspirational sports stories. Powered in association with StrimmTV, New Era Sports TV operates 24/7, offering live broadcasts, original series, documentaries, and highlight shows to connect fans with the athletes of tomorrow.

A centerpiece of its programming will be “Prep 2 Pro”, an exclusive documentary series launching in January 2026, which will follow the journeys of NBL-US and WNBL-US athletes, from local gyms to national exposure, spotlighting the grind, sacrifice, and determination behind their dreams.


About StrimmTV

StrimmTV is a global OTT streaming platform designed for niche networks and 24/7 content channels. Its innovative technology enables independent broadcasters and sports organizations to reach audiences worldwide. By partnering with StrimmTV, New Era Sports TV ensures that the NBL-US and WNBL-US will have international reach, positioning the leagues as premier platforms for professional development basketball.


About NBL-US and WNBL-US

The National Basketball League–United States (NBL-US) and the Women’s National Basketball League–United States (WNBL-US) are the nation’s leading professional development basketball leagues. Headquartered in Houston, Texas, both leagues serve athletes ages 16 and up, offering structured competition, national exposure, and international connections. With partnerships in 12 countries, the leagues provide players with opportunities to advance to higher-level collegiate, domestic, and overseas professional careers.


More Information

Website: www.usnbl.com

First Broadcast: December 6, 2025 – Gueydan Flying Ducks vs. Cypress Venom

Upcoming Documentary: “Prep 2 Pro” – Premieres January 2026 on New Era Sports TV


Media Contact

National Basketball League – United States (NBL-US)
📧 Email: info@usnbl.com
🌍 Website: www.usnbl.com

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NBL-United States

The NBL-United States was a professional basketball league in the United States established in 1937. After the 1948–49 season, its twelfth, it merged with the Basketball Association of America (BAA) to create the National Basketball Association (NBA).

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